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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Components | 30% | - Create subsets of data using components and filters - Translate business questions into relevant components - Build non-admin components to address business requirements |
| Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards - Organize projects logically for access and management |
| Reporting | 32% | - Select appropriate visualizations or tables for business needs - Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively |
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Update the segment timeframe to the last 90 days.
- B. Use a calculated metric to count unique orders.
- C. Enable metric filters based on "Order Value."
- D. Adjust the purchase event filter to include only "Order Completed" events.
Correct Answer: D 🗳️
Which field must be defined when configuring a data view for multi-channel reporting?
Response:
- A. Data Refresh Interval
- B. Identity Field
- C. Campaign Activation Date
- D. Metric Calculation Rule
Correct Answer: B 🗳️
What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:
- A. Data Field Curation
- B. Field Permission Manager
- C. Custom Metric Builder
- D. Data Privacy Rules
Correct Answer: A 🗳️
You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:
- A. Conversion Time
- B. Session
- C. Person
- D. Custom Time
Correct Answer: B 🗳️
Which visualization do you choose for retention or churn analysis?
Response:
- A. Flowchart
- B. Cohort table
- C. Histogram
- D. Donut
Correct Answer: D 🗳️






