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Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
Oracle 1z0-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating and Managing Content | 15% | - HTML editing and responsive design - Create and manage documents - Dynamic content module configuration - Personalization using built-in functions |
| Programs | 10% | - Design and build automation programs - Test and publish programs - Monitor and troubleshoot program flow |
| Initial Configuration & Deliverability | 18% | - Account setup and activation - Conversion tracking implementation - Domain branding and delegation - Subscription management configuration |
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Campaigns and Forms | 17% | - Create, test, and manage multi-channel campaigns - Manage categories and link tables - Design and publish responsive forms - Campaign dashboard settings |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Set up Contact Event Data (CED) exports - Data Gateway setup process |
| Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups - Create and manage contact lists - Describe Responsys data model structure |
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