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Facebook Certified media buying professional Sample Questions:

1. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to make sure your community manager has the correct access level on your client's ad account.
B) You need to assign the ad account to your client's pixel.
C) You add your Community Manager as Admin to your client's Business Manager
D) Your community manager should have access to all the tools since he is an analyst in your client's add account.
E) You create a new Facebook pixel on your Business Manager
F) You add your Community Manager as Analyst to your client's Ad Account.

2. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can upload an HTML file to verify your domain.
B) You can add a .csv file with a list of all the websites you want to block.
C) You can't block lists of websites for your campaigns.
D) You should add your domain URL as a list of verified domains.
E) You can use DNS TXT record set up to verify your domain.

3. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for CPM and measure conversions.
B) You should bid for conversions and measure impressions.
C) You should bid for clicks and measure impressions.
D) You should bid for impressions and measure impressions.
E) You should bid for installs and measure impressions.

4. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) There is no way of knowing on Facebook how much it would cost to reach both audiences.
B) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.

5. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
D) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

Solutions: