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Facebook Certified media buying professional Sample Questions:

1. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Configure your campaign limit to $10,000
B) Set up your account spending limit to $10,000
C) Set up a lifetime budget for your campaigns to $10,000
D) Set up your billing threshold to $10,000

2. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after a click attribution window.
B) You should set up a 1 day after view and 7 days after a click attribution window.
C) You should set up a 1 day after a view and 1 day after a click attribution window.
D) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

3. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) You should invest more than 50% of your budget in Los Angeles.

4. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
B) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
C) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
D) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
E) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.

5. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Mobile App Engagement
C) Video Views
D) Guaranteed Impressions
E) Website Clicks

Solutions: