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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Increase the font size (over 16pt) to make the content easier to read.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Reduce line spacing to fit more content on the screen and reduce scrolling.

2. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Content Detective
B) Test Send
C) Send Preview

3. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Send Classification
B) Delivery Profile
C) Sender Profile

4. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Journey Builder and Engagement Split
B) Automation studio and Query Activity
C) Salesforce CDP and Einstein Engagement Scoring

5. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) SQL Query, Decision Split, Data Designer
C) Journey Builder Entry Source, Filter Definition, Segment Builder

Solutions: