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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how to configure integrations - Describe how Marketing Cloud Engagement account capabilities map to business needs |
| Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns |
| Digital Marketing Proficiency | 15% | - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing |
| Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A) Email Studio > Synchronized Data Extensions
B) Contact Builder > Data Sources
C) Contact Builder > Synchronized Data Extensions
D) Automation Studio > File Transfers
2. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A) Preference Center link and a link to the business website
B) Business name and physical mailing address
C) Preference Center link and physical mailing address
D) Business name and a link to the business website
3. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
A) One -to -Many Relationship
B) Many -to -Many Relationship
C) One -to -One Relationship
D) Many -to -One Relationship
4. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
A) Data management
B) Company Settings
C) Security
D) Feature Settings
5. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
A) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
B) Profile/Preference centers are automatically created for each business unit connected through Multi-org
C) Branding for each business units' profile centers will be inherited from the default business unit setup.
D) Multi org does not support the standard profile preference center for the business units.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |






