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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Prospect Management | - Data Model and Segmentation
|
| Topic 2: Account Engagement Administration | - Configuration and Setup
|
| Topic 3: Reporting and Analytics | - Performance Measurement
|
| Topic 4: Maintenance and Best Practices | - System Optimization
|
| Topic 5: Marketing Automation | - Engagement Programs
|
| Topic 6: Email Marketing | - Email Creation and Delivery
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Create an engagement program to send educational content and notify sales if they engage.
- B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- D. Send the prospects a monthly newsletter with product demos or free trial offers.
Correct Answer: B 🗳️
Which are Actions Available with Salesforce Connector (Choose three)
- A. Assign prospect to queue
- B. Delete a Salesforce task
- C. Add to Salesforce campaign
- D. Assign prospect via Salesforce active assignment rule
- E. Create a Salesforce event
Correct Answer: A,C,D 🗳️
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Dynamic list based on the form submission
- B. Segmentation rule based on the form submission
- C. Completion action on the form submission
- D. Automation rule based on the form submission
Correct Answer: C 🗳️
Explanation: Only visible for DumpsTorrent members. You can sign-up / login (it's free).
Do hard bounces need to be removed from lists
- A. True
- B. False
Correct Answer: B 🗳️
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a segmentation rule based on the Lead Status field value
- B. Create an automation rule based on the Lead Status field value
- C. Create a completion action based on the Lead Status field value.
- D. Create a dynamic list based on the Lead Status field value
Correct Answer: D 🗳️
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