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Earning the Salesforce Pardot-Specialist certification demonstrates that a professional has the skills and knowledge to use Pardot effectively and efficiently. It is a valuable credential for marketers, sales professionals, and consultants who work with Pardot. Salesforce Certified Pardot Specialist Exam certification helps professionals to enhance their career prospects and credibility in the job market. It also provides access to a network of certified professionals and resources for ongoing learning and development. Overall, the Salesforce Pardot-Specialist certification is a valuable investment for professionals who want to advance their careers in marketing and sales.
NEW QUESTION # 155
What factors are involved with and determine email deliverability?
(Choose 2)
- A. Sender Policy Framework (SPF)
- B. Domain Keys
- C. Sender ID
- D. CAN-SPAM
- E. Whitelist
Answer: A,B
NEW QUESTION # 156
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers.
The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer
- A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notifymanagers.
- C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answer: C
NEW QUESTION # 157
Identify the differences between default and custom roles.
- A. Default roles are included with Pardot
- B. Custom Roles can be created from scratch
- C. Default roles can be edited
- D. Custom roles can be created from a default role
- E. Custom roles can be edited
- F. Default roles can be deleted
- G. Default roles are included with Pardot
Answer: A,B,C,D,G
Explanation:
Explanation
More info here: https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm
NEW QUESTION # 158
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
- A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
- B. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
- C. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
- D. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
Answer: C
NEW QUESTION # 159
Rules, Form completion actions, and more.
What are 3 social posting connectors Pardot offers?
- A. Snapchat
- B. Twitter
- C. LinkedIn
- D. Instagram
- E. Facebook
Answer: B,C,E
NEW QUESTION # 160
A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
- A. Include "Not you?" link to allow visitors to reset the form
- B. Maintain the initial value upon subsequent form submissions
- C. Always display even if previously completed
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answer: C
NEW QUESTION # 161
There are absolutely no restrictions on how you assign custom users abilities.
- A. True
- B. False
Answer: A
NEW QUESTION # 162
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
- A. 0
- B. As many visitors that have engaged with the website from that company.
- C. 1
- D. 2
Answer: A
NEW QUESTION # 163
What causes a sync from Salesforce to Pardot?
- A. Updating a field on a Contact record that does not have an email address
- B. Updating a formula field in Salesforce
- C. Making field changes to a Lead or Contact record
- D. Opening a one to one email
Answer: C
NEW QUESTION # 164
What is the limit of social posting connectors you can create in your Pardot account?
- A. There is no limit of accounts per platform
- B. One account per platform
- C. Five accounts per platform
- D. One account per user role, per platform
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=pardot_connectors_social_posting_parent.htm&type=5
NEW QUESTION # 165
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
- B. The wait.me is paused and the prospect will immediately process to next step when program resumes.
- C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
- D. The wait time is paused and the prospect will finish the rema.n.ng wait time when the program resumes and process to next step.
Answer: D
NEW QUESTION # 166
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from the suppression list
- B. The prospect is removed from the recipient list
- C. The prospect is removed from both the suppression list and the recipient list.
- D. The prospect is marked as optad out.
Answer: A
NEW QUESTION # 167
What do spam complaints refer to in an email report?
- A. The number of prospects who replied to the email to ask to be removed
- B. The number of prospects who clicked the unsubscribe link
- C. The number of prospects who marked an email as spam
- D. The number of prospects who opted out via the email preference center
Answer: C
NEW QUESTION # 168
How is an active visitor different from an identified visitor?
- A. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
- B. An active visitor is identified by Pardot after visiting a web page.
- C. An active visitor visited two or more pages and have been identified.
- D. An active visitor visited two or more pages regardless of identification.
Answer: D
NEW QUESTION # 169
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
- A. The link should be populated with variable tags to be automatically re-written
- B. The link should contain a wildcard to be automatically re-written.
- C. The link should point to go.pardot com to be automatically re-written.
- D. The link should start with http or https to be automatically re-written.
Answer: D
NEW QUESTION # 170
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select General User for the Sender of the email
- B. Select Assigned User for the Sender of the email
- C. Select Account Owner for the Sender of the email
- D. Select Specified User for the Sender of the email
Answer: D
NEW QUESTION # 171
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect matches the criteria once and the action runs once.
- B. The prospect matches the criteria once, but the action runs multiple times.
- C. The prospect can match the criteria multiple times and the action runs each time.
- D. The action can only run once per day on the prospect.
Answer: B
NEW QUESTION # 172
How can a Pardot user grant a Pardot team member access to their Pardot account? (Choose two answers.)
- A. Click the "Grant Pardot Access" link on the Pardot dashboard.
- B. Email Pardot Support with a customized access link.
- C. Click "Grant Access" from the request email they receive.
- D. Hover over the person icon in Pardot and select "Grant Account Access."
Answer: A,D
NEW QUESTION # 173
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. High click rates indicates that the email subject line should be the focus of the email content.
- B. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
- C. High open rates indicates that prospects are interacting with the content.
- D. Low click rates encourage the user to optimize content or link placement in other email sends.
Answer: D
NEW QUESTION # 174
Which is NOT a way to assign a custom role to a user?
- A. Add a batch of existing users to a Custom Role using table actions
- B. Add a user to a Custom Role directly from their User Record.
- C. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- D. Assign new users to a previously created Custom Roles during the import process.
Answer: B
NEW QUESTION # 175
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
- A. Pardot form
- B. Page actions
- C. Custom redirects
- D. Pardot tracking code
Answer: C
NEW QUESTION # 176
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Salesforce Pardot-Specialist exam covers a wide range of topics related to marketing automation, including lead management, email marketing, lead scoring, engagement programs, and analytics. Pardot-Specialist exam consists of 60 multiple-choice questions, and candidates have 90 minutes to complete it. To pass the exam, candidates must score a minimum of 67%. The Pardot-Specialist certification is valid for two years, and professionals must pass a maintenance exam or complete relevant training to maintain their certification. Overall, the Salesforce Pardot-Specialist exam is an essential step for professionals who want to demonstrate their proficiency in using Salesforce Pardot and advance their careers in marketing automation.
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