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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) A/B testing
B) Time based testing
C) Variation testing
D) Rule based testing

2. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) Date based
B) API
C) Salesforce data
D) Audience

3. Where can a developer access pre-built Global Templates?

A) Templates menu under the web Campaign menu in the UI
B) From the Templates list when building a campaign
C) From code examples in developer docs
D) View List Template option in the Launcher

4. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Manually sync data from Interaction studio to service cloud
B) Leverage service cloud to inform IS in real-time
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) The agent uses a customized next best offer widget powered by the interaction studio connector

5. What three components can a web developer define by pageType?

A) Capturing Attribute
B) Campaign
C) Goals
D) Content Zones
E) Item Actions

Solutions: