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How to book the Marketo Certified Expert MCE Exam
These are the following steps for registering for the Marketo Certified Expert, MCE exam.
- Step 1: Log into your account at Pearson VUE
- Step 2: Select Proctored Exams and enter the exam number, Marketo Certified Expert, MCE.
- Step 3: Follow the prompts to register.
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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| Reporting & Analytics | 16% | - Attribution models and dashboard interpretation - Standard and custom report types - Program performance and revenue cycle analytics |
| System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
| Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic |
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