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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The user who performed the import is not the assigned user listed on the remaining prospects.
B) The Country field has validation enabled and the updated field values did not match existing values.
C) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
D) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

2. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
C) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

3. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Improve prospect data by adding fields to existing forms and making them required.
B) Improve lead qualification efficiency by using automation rules for prospect assignment.
C) Increase gated content on the website to provide more scoring opportunities.
D) Increase their scoring threshold to give the Sales team the most qualified leads.

4. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of visitors, form conversion and email click-through rate reports month over month
B) Monitor no of prospects, social post enagements and paid search reports month over month
C) Monitor no of prospects, form submission and email open rate reports month over month
D) Monitor no of visitors, social post enagements and natural search reports month over month

5. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

Solutions: